Privacy Policy

At The First Dance, we prioritize the privacy of our clients. This Privacy Policy explains how we collect, use, and protect your personal information when you visit or make a purchase through our website www.thefirstdance.ca (the “Site”).

Personal Information We Collect

We collect both Device Information and Order Information when you interact with our Site.

  1. Device Information:
    When you visit our Site, we automatically collect details about your device, such as your IP address, browser type, and time zone. We also track information about how you interact with our Site, such as which pages you visit and how you navigate through them. This data is used to optimize your experience and improve our services.

    • Cookies: These are small files placed on your device to enhance your browsing experience. You can find more information and learn how to manage cookies at All About Cookies.

    • Log Files: These track actions on the Site and record your IP address, browser type, and timestamps.

    • Web Beacons & Pixels: These tools collect information to help us analyze how you use our Site.

  2. Order Information:
    When you make a purchase or attempt to do so, we collect your personal information, including:

    • Name

    • Billing and Shipping addresses

    • Email address

    • Payment information (credit card details)

    • Phone number

How We Use Your Information

We use the information we collect in several ways to enhance your experience:

  • Order Processing: We use your Order Information to fulfill purchases, including processing payments, arranging shipping, and sending order confirmations and receipts.

  • Customer Communication: We may contact you to provide updates regarding your order or offer promotional content aligned with your preferences.

  • Fraud Detection: Your Device Information is used to help us prevent fraud and enhance the security of our transactions.

  • Site Optimization: We use analytics to improve the design and functionality of our Site, as well as evaluate the success of our marketing campaigns.

Sharing Your Information

To support our operations, we may share your personal information with trusted third-party services:

  • Service Providers: We may use third parties, such as payment processors and shipping companies, to complete transactions.

  • Google Analytics: We use Google Analytics to understand user interactions with the Site. You can read more about Google's privacy practices here. If you wish to opt-out of Google Analytics, click here.

  • Compliance with Laws: We may also share your personal data when required by law, to respond to legal requests, or to protect our rights.

Behavioral Advertising

We may use your personal information to deliver tailored advertisements. You can opt-out of personalized ads via:

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including legal or accounting obligations. If you wish to delete your information, please contact us.

Your Privacy Rights

If you are a resident of the European Economic Area (EEA), you have the right to access, correct, or delete your personal information. You may also object to our use of your data for marketing purposes. To exercise these rights, please contact us using the details below.

Please note that your personal data may be transferred outside the EEA, including to Canada and the United States, where data protection laws may differ.

Security

We take appropriate measures to secure your personal information but cannot guarantee the absolute security of any data transmission over the internet. We use industry-standard methods to protect your data, including encryption.

Do Not Track

We do not alter our data collection and use practices based on a Do Not Track signal from your browser.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page, with an updated "Last Updated" date.

Contact Us

For any questions or concerns about this Privacy Policy, or if you wish to exercise your privacy rights, please contact us at:

Email: info@thefirstdance.ca